B-COP Summary

The tools we used in last class proved to be very useful in terms of analyzing web evolution and to see how companies have really used their websites as a means to communicate to all types of customers. I choose Anheuser-Busch as my company as they are the 'King of Beers' and have the largest distribution of any alcoholic beverage maker in the US.

While I found it pretty interesting to browse around through their website and learn about their other business ventures, I think the B-COP analysis for this type of website is not quite as useful as one that is engaged in e-commerce or a transaction based site. The purpose of most of their sites is to inform consumers about their brands, the company, history, etc. While the site has involved considerably with more engaging HTML, Flash, etc. It's not a site that your average beer drinker would visit on a weekly basis.

Being a racing fan and having recently attended the Portland Grand Prix run by the American Le Mans series, it's amazing how much telemetry data teams gather to diagnose and improve race cars. If I had to pick another profession to go into, it would be automotive engineering and the IT side. Here's an article about how teams are using the data and what it means: http://news.com.com/In+race+cars%2C+high-speed+data+has+new+meaning/2100-11389_3-6100399.html?tag=nefd.lede